Omnitrain Video Ads best practices

Omnitrain Video Ads Best Practices Guide

Omnitrain’s new video ads feature allows you to transform your static image ads into engaging short-form videos using AI-generated motion. Simply select a static ad created in Omnitrain to create a video variant. Here, you'll enter a short text prompt that influences how the video is created.

Follow these best practices to craft effective prompts that enhance engagement and conversions.

1. Start with a Strong Static Image Ad

The video is generated based on your static ad, so ensure it is visually compelling and clearly communicates your message.

Use Omnitrain’s text-to-ads tool to create an optimized ad before generating a video version.

Ensure the image has clear focal points—these will remain prominent in the video.

AI video technology is still very young and outputs from the same prompt will vary. Not every creation will be a winner. Starting with a strong static image increases the chances of having a positive outcome.

2. Tailor Your Prompt to the Type of Ad

Avatar Ads (Customer Identity & Relatability)

Focus on subtle, natural motion that enhances the personal connection.

Example prompts:

Gentle zoom-in on the smiling entrepreneur in a bright office. as they cross their hands behind their head and relax.

The two people make eye contact with each other and hug each other as the camera slowly zooms in.



Results Ads (Proof & Outcomes)

Highlight progress, success, or transformation through movement.

Example prompts:

The camera pans around the glistening stamped concrete driveway.

Dollar bills explode from the computer screen and fly high into the air.



Pain Ads (Challenges & Solutions)

Use contrast in motion to emphasize problems and their resolutions.

Example prompts:

The frustrated business owner grimaces in dim light, transitioning to first a stunned realization and then to a bright, confident smile.

Sweat drizzles from the person's forehead as they lean over the broken air conditioner in despair.

3. Writing an Effective Prompt

Since the AI interprets your prompt to determine motion, clarity and specificity are key:

Describe Simple, Clear Movements – Example: “Slow pan across product, slight glow effect.”

Use Action Words – Words like "fade in," "zoom," "glow," and "shift" help guide motion.

Avoid Vague Language – Instead of “Make it dynamic,” say “Add subtle motion to background while main subject stays focused.”

Keep It Concise – A well-structured one-sentence prompt is more effective than an overly complex description. Avoid overly complex prompts that might introduce unexpected visual elements.

4. Choose the Right Video Length

5-Second Videos: Best for quick visual reinforcement and high-impact ads.

10-Second Videos: Room for a little more storytelling.

Consider testing both to see which works best for your campaign.

Avoid cluttering the ad with too much or too fast of motion.

5. A/B Test and Optimize Performance

Test different prompts to find the most engaging video variations.

Compare static ads against video versions to measure lift in engagement and conversions.

Review performance metrics like CTR, watch-through rate, and conversions to refine your approach.


By following these best practices, you can create compelling video ads that capture attention while staying aligned with your marketing goals. Experiment with different prompts to find what works best, and let Omnitrain’s video generation enhance your ad performance!

Updated on: 14/02/2025